DNA MADE IN ITALY
by MARCO POLETTI
“Italy’s history has always been the country where the concept of ideal beauty originated, where excellences and values of a different nature, contaminating and changing, have given life to Made in Italy, and over time, they have changed and evolved making its DNA unique and exclusive all over the world.”
The idea of the architect Marco Poletti, presented for the first time at Cersaie in Bologna in 2011, has now become an international brand.
Three strong points: emotional project, new commercial synergies between participating companies / partners, cost optimizing.
Marco Poletti’s Vision have always been thoughts transformed into proposals, to then become trends, as in 2011 with the “DNA MADE IN ITALY” project, where for the first time it is the architect who takes the space and takes part in an international fair, the Cersaie of Bologna, involving companies of different types, not competing with each other. Since then, more than 25 international fairs have been held among the most important in the world: from the Salone del Mobile in Milan to the Cersaie in Bologna, from the Index and Hotel Show in Dubai to the Design Fair in London, from the Ish in Frankfurt to the Icff in New York
In 2020 Marco Poletti becomes Ambassador of Italian Design in Kazakhstan and Testimonial of the Italian Design Days 2020 with the DNA MADE IN ITALY project.
“It is an honor for me to be assigned as Ambassador of the Italian Design in Kazakhstan. With great pleasure I will work to ensure the participating companies to seize new opportunities through the brand MADE IN ITALY DNA and through the true Italian values,. I am happy to start this new path and thank you to the Italian Embassy Nur-Sultan .”
Today the DNA MADE IN ITALY brand is evolving into a PERMANENT BUSINESS concept, embracing not only the values of Design and Architecture, but also those of Fashion, Beauty, Food and Beverage. 360 ° Italianity exhibited in LA PRIMA – Multifunctional building Abylai Khan Plaza in Almaty (Kazakhstan) with an area of almost 6000 square meters A new export for Italian Lifestyle exclusively Made in Italy that revolutionizes the world of fairs and showrooms.
For the first time in the heart of Almaty and soon in other international locations such as Moscow, Tashkent and Dubai.