In its history Italy has always been the country of all those creative forms like Design and Architecture that, connected with artistic forms like music, painting, sculpture, theatre, poetry, have created the Made in Italy and that have genetically modified it over time, making it unique and exclusive all over the world.
the new System Brand for the promotion of Italy in the world
The result of the joint venture between Tesori d’Italia Network and DNA Made in Italy – a successful format created by Marco Poletti and which has become a point of reference for Italian design companies – it represents a new way of doing Italian branding abroad . Two realities that conceptually mirror each other and complement each other structurally, giving rise to an exclusive system of participation, communication and business promotion.
A system under the banner of quality , authenticity and exclusivity in which only selected companies converge, capable of supporting the Italian institutions involved in the promotion of Made in Italy in the world and of facilitating small artisan realities in the approach and consolidation of business in foreign markets .
ISH Fair – Hall 3.1 – Stand B20, 13 – 17 March 2023, Frankfurt
Fluid Evolution is a concept conceived and designed by Marco Poletti for Frankfurt ISH fair. Rather than a new trend interpretation – which is an obsolete concept – it has to be seen as an always-evolving creative flow. A flux of inputs every professional can draw from to freely carry out his projects. A new design method providing architects and interior designers with the tools they need to work with Made in Italy companies on foreign markets projects.
Partner : Box&Co., Brandoni, Damast, Decoral System, Ex-T, Gnutti Rubinetterie, Goman, Hidra, IBB 1974, Lirico Design, Mastella, Tesori D’Italia, Caffè Cola, Luis Franciacorta.