DNA MADE IN ITALY
LA PRIMA – Multifunctional building Abylai Khan Plaza, Almaty (Kazakistan)
DNA MADE IN ITALY is a PERMANENT BUSINESS concept that generates new synergies and new opportunities. A place where the values, which represent Made in Italy in the world, find their ideal location in the three commercial areas dedicated to Design and Architecture, Fashion and Beauty, and Italian Cuisine.
For the first time in the heart of Almaty and soon in other international locations, a new entirely Made in Italy transversal and fluid exhibition mode. An innovative business platform capable of strengthening the alliance between companies and dealers (B2B), between company and customers (B2C).
Academy DNA Made in Italy – 3° Floor
Design and Architecture, Fashion and Beauty, Food and Beverage and Academy
An ambitious project: to become a cultural and business reference point between companies and their target, looking for an opportunity of growth, work and visibility driven by a “cross marketing” effect among all participating companies.
A calendar of masterclasses, workshops and conferences offer a cross-section of market trends, products, ideas and suggestions involving top professionals and international retailers.
In collaboration with: